Without a moment of hesitation I visited their website to see what they’re about. Very quickly I began to read through their medium article “Should Designers Code? The Story Behind Anima.”.
The article is really short but makes some good points. First of all, I love this quote:
We can’t build tomorrow’s UX with yesterday’s tools.
Its so true. I see so many so-called UX Designers using tools designed for Photos or for illustration but what they really need is a tool designed for digital interfaces and then a tool designed to prototype digital products.
Here is what Anima is trying to do:
Let Designers Own. Instead of spending time explaining how things should work, build them, own the UI & UX you design. Be. Don’t show. – Stephen Hay
Their motivation comes from the gap between design and development and how resources are wasted through this process. In their own words:
… once the product has entered the development stage, the prototypes are used as instructions, they can’t go to production. The hard work of building the flows & interactions is done twice.
Or in diagrammatic form (because we all LOVE diagrams):
It seems to me like a very bold vision and a massive task but from what I’ve seen so far they are headed in the right direction and seem to know what they are doing. I’m hopeful and can’t wait to try it out. If you’re like me, apply to join their waitlist here: https://www.animaapp.com/apply